The Heart & Vibe Story
Heart & Vibe, like many businesses, started with a simple idea: young girls should have access to the same fun, trend-forward, high-quality clothing made for teens and adults, but created specifically for them. We wanted to build a brand designed specifically for girls — one that felt exciting, expressive, and meaningful. From that idea, Heart & Vibe was born.
Our name brings together two things we believe capture so much of what makes young girls special: heart and vibe. Heart represents love, kindness, confidence, and believing in yourself and others. Vibe represents the fun, creative, expressive energy that makes every girl unique. Together, they shape everything we create — from vibrant colors and playful designs to the positive and uplifting messages incorporated into every Heart & Vibe piece of clothing.
The inspiration for those messages started right at home. In our family, we’ve always used little notes and reminders to encourage one another and show how much we care. These simple notes became an important part of Heart & Vibe and inspired us to include positive messages in our clothing. We believe girls can never hear too often that they are loved, capable, creative, strong, and uniquely themselves.
Heart & Vibe exists to create clothing girls are excited to wear and parents feel good about buying. As we grow, we hope to build more than an apparel brand — we want to create a community that celebrates confidence, creativity, kindness, and individuality. If Heart & Vibe can help bring even a little more positivity into a girl’s day, then we’re doing exactly what we set out to do.
Meet the Team
Hayden - Daughter / Creative
Hayden is the creative spark behind Heart & Vibe, helping lead everything from clothing design to social media content. When she’s not dreaming up new ideas, you’ll find her hanging with friends or competing in dance. Hayden is excited to share Heart & Vibe with young girls everywhere.
Dustin - Dad / Operations
Dustin keeps the behind-the-scenes pieces of Heart & Vibe moving and makes sure everything works the way it should. His favorite part of the job is getting to build something alongside Hayden and the rest of the family.
Heather - Mom / Finance
Heather is the CEO of the O’Leary household, but at Heart & Vibe she keeps the numbers in check. When she’s not managing the finances, she loves spending time with family and friends and watching Hayden and Cohen participate in all of their activities.
Cohen - Son / Culture
Cohen is Heart & Vibe’s official hype man, keeping the energy high and the good vibes flowing. He’s always on the move — playing sports, running around the neighborhood, or dancing and being funny. Every team needs someone in charge of fun, and Cohen takes his job seriously.
